In today's digital economy, a social media strategy is pivotal for small businesses. It helps to build brand awareness, an often challenging task for small entities. Coupled with its cost-effective nature, social media platforms offer a wider reach, even transcending geographical borders. They create opportunities for personalized customer engagement which can potentially translate into lead generation and higher conversion rates. Additionally, these platforms grant businesses invaluable insights about customer preferences and behavior, leading to more effective business planning. Given today's competitive business environment, businesses that lack a comprehensive and active social media presence risk losing significant engagement opportunities to their more digitally attuned competitors. Therefore, a robust social media strategy is integral for small businesses aiming to thrive in the modern market landscape.